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Exploring Digital Marketing Strategies in 2025
Articles
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LinkedIn’s Glow-Up
Remember when LinkedIn was just a place to upload your résumé and collect endorsements from coworkers you barely knew? Fast-forward to 2025, and the platform has evolved into something surprisingly social , think less stuffy suit-and-tie, and more carousel posts, casual storytelling, personal wins, and memes. Basically? LinkedIn feels a lot like Instagram – but…
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From Hype to Honesty
In a world of hyper-curated content and “must-have” hauls, a surprising new trend is rewriting the rules of influencer marketing: deinfluencing. Once dismissed as a momentary rebellion against viral hype, deinfluencing has evolved into a long-term strategy — one where realness beats reach and honesty drives conversions. In 2025, this movement isn’t just about calling…
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From Dream to Degree
I still remember the day I first pictured myself studying in New York City—a place that’s equal parts chaotic and creative, where every block pulses with ambition. Today, that dream is my reality. I’m officially a graduate of the Master of Science in Digital Marketing and Media from the Katz School of Science and Health…
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Low-Budget Google Ads Plan
Overview This case study outlines how I would create and manage a paid search campaign for a local NYC plant shop with a limited monthly budget of $300. It demonstrates my ability to plan strategically, target effectively, and optimize campaigns, even without running actual paid ads. Client Scenario Business Type: Local Plant Shop (Brooklyn, NY)Goals:…
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My Articles include the readings, research ,analysis and reflections on topics related to my personal life, digital media and marketing.
Mansi's Blog 