Welcome to my blog.
Exploring Digital Marketing Strategies in 2025
Articles
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My First Baseball Game
From Doraemon to Dugouts: My First Baseball Game in the U.S. As an Indian student living in the U.S., there are many “firsts” that shape your journey—your first snowfall, your first bagel, and, in my case, my first live baseball game. Having grown up with cricket dominating every household screen, baseball was always that sport…
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AI-Driven Strategy for Hilton NY Fashion District
As part of my Marketing and AI course at Yeshiva University, I had the opportunity to work on a unique group project analyzing the online reputation of Hilton New York Fashion District using AI tools like Google NLP, Google Vision API, and SEO best practices. What started as a classroom assignment turned into something more…
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Where Did All the Clicks Go?
I recently read a Wall Street Journal piece that made me pause, reflect, and honestly, rethink a lot of what I’ve learned about search and content strategy. The article explored how AI-driven platforms like ChatGPT are beginning to replace traditional search engines, and how marketers (like me!) need to evolve fast. We’re not really “searching”…
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Unisys, Reinvented
When we first looked at Unisys Corporation, one thing became clear: this global IT giant had the tech — but not the market perception to match it. As part of our Spring 2025 Capstone project at Yeshiva University, my teammate Mrinal and I were tasked with solving a real-world marketing challenge. We chose to reposition…
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My Articles include the readings, research ,analysis and reflections on topics related to my personal life, digital media and marketing.
Mansi's Blog 