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Exploring Digital Marketing Strategies in 2025
Articles
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CDI/BDI Driven Brand Strategies for SUBARU
I believe “SUBARU” would get the most benefit from BDI and CDI-driven strategies because being an automobile industry, it stands out because of its diverse product range, for instance, SUVs, sedans, and other performance cars. This diversity of products makes the BDI/CDi-driven strategies more relevant for the brand. It is essential for every business to…
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Brand Revitalization: Macy’s
I settled on “Macy’s” as the best candidate for revitalization, it is a strategic decision that can be supported by several key factors: Established Brand Recognition:The esteemed history of Macy’s has already made it a widely recognized brand within the retail sector, it is well-established and holds a prominent position in the market. Macy’s has…
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DESCRIPTION OF “THE UNITED AIRLINES” 2017 INCIDENT
United Airlines is a major U.S. airline that was founded in 1926 and headquartered in Chicago. The airlines operate a large number of domestic and international destinations. The brand even merged with Continental Airlines in 2010 becoming one of the world’s largest carriers. However, the brand faced public scrutiny in 2017 due to a controversial…
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Building Brand Communities Online: RED BULL
SELECTED ONLINE BRAND COMMUNITY For this assessment, I have chosen “RED BULL” as the focus of my study because the brand has become a part of popular culture and Red Bull is America’s most popular energy drink capturing a huge market. The brand started in 1987 as an energy drink company and over the years…
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My Articles include the readings, research ,analysis and reflections on topics related to my personal life, digital media and marketing.
