Mansi's Blog

Welcome to my blog.

Exploring Digital Marketing Strategies in 2025

Articles

Jan 30

CDI/BDI Driven Brand Strategies for SUBARU

I believe “SUBARU” would get the most benefit from BDI and CDI-driven strategies because being an automobile industry, it stands out because of its diverse product range, for instance, SUVs, sedans, and other performance cars. This diversity of products makes the BDI/CDi-driven strategies more relevant for the brand. It is essential for every business to…
Jan 24

Brand Revitalization: Macy’s

I settled on “Macy’s” as the best candidate for revitalization, it is a strategic decision that can be supported by several key factors: Omnichannel Benefit and Strategies REVITALIZATION IDEA: “MACY’S SMART SHOPPING HUB” Concept:One idea for the revitalization of Macy’s involves leveraging technology to the customer experience and seamless shopping process. This concept focuses on…
Dec 22

DESCRIPTION OF “THE UNITED AIRLINES” 2017 INCIDENT

United Airlines is a major U.S. airline that was founded in 1926 and headquartered in Chicago. The airlines operate a large number of domestic and international destinations. The brand even merged with Continental Airlines in 2010 becoming one of the world’s largest carriers. However, the brand faced public scrutiny in 2017 due to a controversial…
Nov 26

Building Brand Communities Online: RED BULL

SELECTED ONLINE BRAND COMMUNITY For this assessment, I have chosen “RED BULL” as the focus of my study because the brand has become a part of popular culture and Red Bull is America’s most popular energy drink capturing a huge market. The brand started in 1987 as an energy drink company and over the years…