

This article discusses the Retailer positioning and the Marketing mix (4Ps) of Walmart The story Walmart wants to tell: The brand’s story begins with one man named Sam Walton in 1962 with a mission and visionary leadership to make a difference in the lifestyle of its customers. Even today, the brand story revolves around helping…

In this article I am going to discuss Retailer Positioning and the Marketing mix (4Ps) of McDonald’s. The story McDonald’s wants to tell: Ray Kroc bought McDonald’s in California in 1954 and turned it into a successful fast food chain in America which later became popular globally. McDonald’s today serves millions of customers every day…
I am going to discuss why I picked STARBUCKS as my favourite brand from a marketing point of view.The brand provides a premium coffee experience, setting the bars higher for its competitors. With an excuse to step outside, do a little walk and refresh myself ,it rewards me with a delectable coffee. I was moved…
My Articles include the readings, research ,analysis and reflections on topics related to my personal life, digital media and marketing.