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Exploring Digital Marketing Strategies in 2025

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Articles


  • My Social Media Network Relationship with Instagram:

    Instagram doesn’t need an introduction, it is a free photo and video-sharing app available on iOS and Android. This photo and video-sharing social networking is owned by American company Meta Platforms. Instagram is a digital space that allows people to share and upload their photos and videos to their service or it can be shared…

  • Walmart: Retailer Positioning and the 4Ps.

    This article discusses the Retailer positioning and the Marketing mix (4Ps) of Walmart The story Walmart wants to tell: The brand’s story begins with one man named Sam Walton in 1962 with a mission and visionary leadership to make a difference in the lifestyle of its customers. Even today, the brand story revolves around helping…

  • McDonald’s : Retailer Positioning and the 4Ps.

    In this article I am going to discuss Retailer Positioning and the Marketing mix (4Ps) of McDonald’s. The story McDonald’s wants to tell: Ray Kroc bought McDonald’s in California in 1954 and turned it into a successful fast food chain in America which later became popular globally. McDonald’s today serves millions of customers every day…

  • Why is STARBUCKS ‘My FAVORITE’ BRAND – 

    I am going to discuss why I picked STARBUCKS as my favourite brand from a marketing point of view.The brand provides a premium coffee experience, setting the bars higher for its competitors. With an excuse to step outside, do a little walk and refresh myself ,it rewards me with a delectable coffee. I was moved…