

MacDonald’s is one of the biggest and most successful American-based restaurant chains in the world and it needs no introduction. MacDonald’s serves millions of customers every day with a total of 40,275 restaurants operated and franchised worldwide in 2022, up from 40,031 restaurants in 2021. Examples of how MacDonald’s is being positioned differently to address…

I have selected the below three ads Campaigns for the report: 1) BOZELL Ads Campaigns: First National Bank I have selected this ad as it fulfills the three of Maslow’s needs. The ad is beautifully directed and depicts the founding principles of the First Nation Bank which are integrity, respect and passion in a very…

WHY LEVI’S SUITS WERE A GOOD IDEA Grounded on the video of Levi’s attempted brand extension into tailored suits in the early ’80s and the conversation within Levi’s management, it looks like the company was facing a saturated jeans market and there was an intense need to explore, expand, and diversify new directions and approach…

BEST BRAND EXTENSION IDEA: GOOGLE BANK I believe the concept of “GOOGLE BANK” will stand out as a powerful brand extension idea based on leveraging the concepts of brand management we will explore further. Before moving forward let us have a look at the concept logo for the Google Bank based on Google style. Concept…
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