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Exploring Digital Marketing Strategies in 2025
Articles
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Kailash Parbat NYC: Flavorful Escape
New York City is a paradise for food lovers, but when it comes to authentic Indian flavors, few places get it as right as Kailash Parbat. Recently, I decided to take my Chinese friend to try Indian food for the first time—and let’s just say, the evening was filled with spices, surprises, and one unfortunate…
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DineFlex: An Innovative Idea for Affordable Luxury Dining
Introduction The restaurant industry faces a recurring problem—empty seats and lost revenue during off-peak hours. At the same time, many food lovers and young professionals wish to enjoy premium dining experiences but find them too expensive. This led to the conceptualization of DineFlex, an idea that explores how fractional restaurant reservations could bridge this gap.…
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PROJECT AUDI ON DEMAND: WEBSITE / MOBILE APP ASSESSMENT
‘Audi on Demand’ Website and App Review 1. CUSTOMER NEEDS IN A DIGITAL EXPERIENCE Customers using Audi on Demand must be tech-savvy and sophisticated individuals who expect a digital experience that lives up to the brand Audi’s standard. Their major requirement is a swift and effortless experience from exploring the page to finally making a…
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CBBE Diagnosis of a Troubled Brand- BLOCKBUSTER
Blockbuster was a famous American-based video rental industry. They were succeeding in their business as they provided an option to their audience to rent and watch any Hollywood blockbuster movies on the DVD player instead of buying them. Their customers were happy and satisfied as they were fulfilling the needs of the audience in a…
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My Articles include the readings, research ,analysis and reflections on topics related to my personal life, digital media and marketing.
Mansi's Blog 