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Exploring Digital Marketing Strategies in 2025
Articles
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Indian Street: A Desi Haven in Jersey City
If there’s one thing I’ve learned as a digital marketing student, it’s that branding is everything. And let me tell you—Indian Street in Jersey City? Absolute masterclass in marketing. This place doesn’t just sell food; it sells feelings, nostalgia, and a perfectly crafted desi experience that convinces you to spend all your grocery budget on…
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Why Uber Needs Daily Brand Tracking
In today’s fast-moving digital landscape, brand tracking isn’t just a tool—it’s a necessity. For companies operating in real-time, customer perception can change in a matter of hours, making traditional monthly or quarterly tracking insufficient. One company that stands to gain the most from daily brand tracking is Uber. As a tech-driven, service-based brand, Uber operates…
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A Night in New York: High Line to the Vessel
New York City at night is a feeling. It’s the hum of the streets, the glow of the skyline, and the promise that something incredible is always around the corner. On one unforgettable evening, I set out to explore the city in a way that felt almost cinematic—starting from the High Line, standing in awe…
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Rebranding Kia: A Fresh Take on Logo, Slogan & Design
Why Kia? Kia Corporation, commonly known as Kia (pronounced as “GIA” in Korean), is a South Korean multinational automobile manufacturer known for its diverse range of vehicles, affordability, and reliability. Kia has made a mark in the automotive industry by offering multiple engine and transmission options to cater to a broad customer base. The brand’s…
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My Articles include the readings, research ,analysis and reflections on topics related to my personal life, digital media and marketing.
Mansi's Blog 