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Exploring Digital Marketing Strategies in 2025

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Articles


  • Inside TikTok’s Brand Game

    IntroductionTikTok — a platform that needs no elaborate introduction — has revolutionized the way users create, share, and consume content. It’s not just an app; it’s a cultural engine, driven by creativity, short-form video, and viral trends. However, in light of recent developments, including the potential U.S. ban and increased scrutiny around data privacy, TikTok’s…

  • Digitally Packaged: Me

    Let’s be honest — standing out in the digital space isn’t just about what you say anymore. It’s about how creatively you can show it. So, I decided to do something a little different:I created a digital action figure of myself. And no, this wasn’t just a fun design experiment — it was a visual…

  • Between Ghibli and AI

    Between Brushes and Bytes: Ghibli, AI Art, and the Soul of Creativity In a world rapidly advancing with technology, where creation can be instant and infinite, the quiet, hand-drawn beauty of Studio Ghibli reminds us that some things were meant to take time. Studio Ghibli’s co-founder, Hayao Miyazaki, has long been revered not just for…

  • Audi On Demand Travel Experience

    Project Type: Group Academic ProjectRole: Marketing Strategist & Content DeveloperTools & Skills: Strategic Planning, Market Segmentation, Content Marketing, Budget Planning, UX Content, Campaign Development, Presentation Design Overview:As part of my Digital Marketing program, I worked on a strategic project to develop a complete marketing plan for Audi On Demand Travel Experience — a service concept…