Mansi's Blog

Project Type: Group Academic Project
Role: Marketing Strategist & Content Developer
Tools & Skills: Strategic Planning, Market Segmentation, Content Marketing, Budget Planning, UX Content, Campaign Development, Presentation Design

Overview:
As part of my Digital Marketing program, I worked on a strategic project to develop a complete marketing plan for Audi On Demand Travel Experience — a service concept offering curated luxury travel packages paired with premium Audi vehicles.

What I Did:
✅ Strategized a Multi-Channel Marketing Plan including paid search, social media, influencer collaborations, content marketing, and PR.
✅ Conducted Market Segmentation & Persona Development targeting Adventure Seekers, Family Tourists, and Luxury Travelers in the NYC region.
✅ Designed a comprehensive Pricing, Promotion & Distribution strategy focused on driving first-time user adoption and brand loyalty.
✅ Developed Financial Projections & Return on Investment (ROI) estimation for Year 1, projecting $16.5M revenue with 266% ROI.
✅ Collaborated in creating a detailed website content framework and app features focused on luxury, ease of booking, and personalized experiences.
✅ Analyzed competitors & developed a Perceptual Map to position Audi On Demand against industry players like Turo & Porsche Drive.

Key Deliverables:
📌 Marketing Strategy Document – Complete business plan, segmentation, positioning & promotional strategy
📌 Presentation Slides – Executive pitch for the Audi On Demand Experience
📌 Website & App Mockups – Home page, Fleet page, and Travel Packages content layout
📌 Campaign Performance Tracker & Budget Plan

Outcome:
This project strengthened my skills in building luxury brand positioning, developing actionable marketing strategies, and creating data-backed financial models. It reflects my ability to blend creativity with analytical thinking in brand strategy development.


Project Files: