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Exploring Digital Marketing Strategies in 2025

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  • A Matcha Hunt Gone Wrong in NYC

    The Quest for Strawberry Matcha Latte: A Lesson in Digital Expectations vs. Reality As a digital marketing student, I’ve learned that expectation setting is everything—whether it’s through branding, social media, or, in this case, a highly anticipated strawberry matcha latte. My friend and I had our hearts (and taste buds) set on trying a specific…

  • Porsche Beyond Cars: Redefining Luxury, Innovation, and Lifestyle

    Porsche is more than just a car brand—it’s a symbol of luxury, innovation, and aspirational living. With its strong brand identity, technological leadership, and lifestyle appeal, Porsche is well-positioned to transcend its traditional product line and expand into new industries that align with its core values. This blog explores why Porsche is the most capable…

  • A Day in DUMBO: NYC at Its Finest

    New York City never fails to impress, and this time, I found myself in DUMBO, Brooklyn—you know, the place where every tourist, influencer, and self-proclaimed filmmaker flocks for that perfect shot of the Manhattan Bridge. With a friend by my side, we took the subway (a classic NYC experience in itself), and after just a…

  • Gucci: A Legacy of Luxury and Timeless Brand Strength

    Gucci is one of the most iconic luxury fashion brands in the world, known for its sophisticated designs, Italian craftsmanship, and timeless appeal. Founded in 1921, Gucci has evolved into a global fashion powerhouse, continuously pushing boundaries in innovation and bold fashion. What makes Gucci stand out in the luxury market? The answer lies in…