Mansi's Blog

Ad Campaigns and Maslow Need Fulfillment

I have selected the below three ads Campaigns for the report: 

1) BOZELL Ads Campaigns: First National Bank

I have selected this ad as it fulfills the three of Maslow’s needs. The ad is beautifully directed and depicts the founding principles of the First Nation Bank which are integrity, respect and passion in a very creative way focusing on their “Unforgettable Firsts Manifesto” .

The Maslow’s needs satisfied by this ad are : 

  1. Self-actualization – The ad depicts the achievement of beginners who do something in their life for the first time and achieve it. 
  2. Esteem – This ad also promotes self belief and confidence to take the first step towards your goals, outcome of which might be unknown.
  3. Love and belonging – One of the best parts of the ad is the depiction of personal relationships, shown with children , friends , lovers and elders. The ad explains the human emotions of love and belongingness in a pleasant way.

AD VIDEO LINK : 

First National Bank of Omaha – Unforgettable Firsts – Bozell/

2) BBDO Ads Campaigns: Georgia Lottery Real Money

This ad shows the importance of a key factor in life that most of us miss or do not observe very consciously and that is “luck”. The ad focuses on monopoly scratch cards by Georgia Lottery. The ad depicts how luck can change the social and economical status of a person.
The Maslow’s needs satisfied by this ad are : 

  1. Self-actualization – This ad shows the achievement of a person who is lucky enough to win the lottery of worth $10,000 per week. This ad shows the person has a sense of accomplishment and achievement.
  2. Physiological – In this ad the person winning the lottery was seemingly content after buying a house for himself and finally deciding to move out of his parent’s home. The expression of securing basic needs is evident in this ad.

AD VIDEO LINK : 

Georgia Lottery: Real Money | BBDO Worldwide

3) Wunderman Thompson Ads Campaign: Hellmann’s Mayonnaise

Food waste and hunger is a serious issue in the US. This ad successfully conveys the message to minimize food waste by using the leftover food and not just throwing them away.

The ad focuses on spreading awareness amongst Americans to use the leftover food and reduce food waste. This was the reason for selecting this ad campaign.

The Maslow’s needs satisfied by this ad are : 

  1. Esteem – The ad shows a positive sense of achievement by the people as they feel a part of the social awareness program that is to reduce food waste and utilize leftover food as much as possible.
  2. Physiological – The basic need of food and hunger is addressed in this ad. The ad provides a sense of food security as people are encouraged to use their leftover food along with Hellmann’s Mayonnaise.

AD VIDEO LINK : 

Hellmann’s Make Taste Not Waste: Longterm Strategy  

Thanks,
Mansi Kamboj.

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