Mansi's Blog

I am going to discuss why I picked STARBUCKS as my favourite brand from a marketing point of view.
The brand provides a premium coffee experience, setting the bars higher for its competitors. With an excuse to step outside, do a little walk and refresh myself ,it rewards me with a delectable coffee.

I was moved by their story of how Starbucks became such a premium brand in spite of having a handful of stores for the first two decades of their history. The brand had an ambitious vision that seemed almost bizarre for a little company, but this audacious aspiration to build a unique company was reinforced by a significant principle that is to put customer satisfaction before the profits. This principle became a benchmark as the company spread out its thousands of stores across the country as well as around the world. 

The qualities and emotional benefits that support their story of exceptional service are stated below:

• REFRESHING CUSTOMER’S EXPERIENCE

The brand has done a tremendous job in providing a refreshing experience for their customers by creating a calm atmosphere with soothing music, amazing decor, comfortable seats, all of which contribute to an ambiance that everyone finds pleasing and relaxing. They have provided the best customer experience to make patrons feel like home in their stores.

• JOY AND HAPPINESS

When I go to Starbucks the first emotion I feel is joy and happiness. The ambiance in a Starbucks store is filled with blissfulness. Their personal touch of writing each customer’s name on their cups makes us feel connected with the brand.

• CUSTOMER SATISFACTION

It all starts with the promise of providing the perfect beverage and the brand has made it beyond,by connecting with their customers,laughing with them,making them feel welcomed in their stores. This has provided Starbucks a huge loyal customer base.

• CONSISTENCY AND INNOVATION 

The brand is constantly evolving and coming up with new ideas. They are always looking for new tactics and creative ways to improve their coffee, services and customer experience. Although not every innovation is successful, the gist is to keep trying, having a positive attitude and never giving up. 

Overall, it may be said that Starbucks has successfully constructed an emotional connection between its product and customer, where the brand has created a culture and has made their customers feel like they are a part of it by encouraging them to visit again, providing gift cards, coupons , birthday rewards and so on. The company appraises customer feedback and implements changes accordingly. This shows how seriously they take their customers, how their opinion matters and how dedicated Starbucks is to provide the best possible experience to its customers.

Kindly find the images that depicts the brand emotional benefit:

• REFRESHING CUSTOMER’S EXPERIENCE

• JOY AND HAPPINESS

• CUSTOMER SATISFACTION

• CONSISTENCY AND INNOVATION 

I hope this post gives you some insights into brands standing out from their competition.